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Wir Rufen Die Jugend Der Welt
Maker: Klaus Staeck
Date Made: 1988
Place Made: Germany: Heidelberg
Measurements: 59.3 cm x 84 cm; 23 3/8 in x 33 1/16 in
Main Subject: Corporations; Globalization & International Economics
Materials: paper (fiber product); wrapped, corners
Wir rufen die Jugend der Welt Coca-Cola Adidas McDonalds BMW Entwurf: Klaus Staeck 1988, Postfach 102063, 6900 Heidelberg - Druck: Steidl, Göttingen
Acquisition Number: 1994-001
Translation: We call to the Youth of the World
The title is a reference to a German slogan during the 1988 Olympics.
Copyright status unknown; may be protected by copyright law.
By transforming the Olympic rings into the corporate logos of Mercedes, Coca-Cola, Adidas, McDonald's, and BMW, this 1988 poster focuses on the increasing commercialism of the Games through corporate sponsorship. The words ‘We call upon the youth of the world’, normally used as an invitation to the next Olympiad, are subverted to become a comment on consumerism.