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AIDS Crisis

ID Number: 6484
Maker: Gang; ACT UP/NY
Technique: offset
Date Made: 1990
Place Made: United States: New York, New York
Measurements: 34.5 cm x 52 cm; 13 9/16 in x 20 1/2 in
Main Subject: HIV/AIDS
Materials: paper (fiber product)
Digitized: Y

Full Text:
AIDS Crisis Gang ACT UP 564-2437 Warning: While Bush spends billions playing cowboy, 37 million Americans have no health insurance. One American dies of AIDS every eight minutes.


Acquisition Number: /

Notes:
Philip Morris USA Inc. featured rugged-looking cowboys to promote its Marlboro cigarettes since 1954, making the "Marlboro Man" the longest running and conceptually successful ad campaigns promoting cigarette use. By superimposing George Bush's face onto the cowboy, and appropriating the text font in the original ads, ACT UP/NY alters a familiar image to call attention to AIDS statistics. It also takes advantage of the irony of using virile healthy men to promote smoking, a leading cause of illness and death.


Copyright Status:
Under copyright; used by CSPG for educational and research purposes only. Distribution or reproduction beyond that allowed by fair use requires the written permission of the copyright owners.


Exhibition Annotation:
Since 1954, Philip Morris USA Inc. featured rugged-looking cowboys to promote its Marlboro cigarettes, making the "Marlboro Man" the longest-running and most conceptually successful ad campaigns promoting cigarette use. By superimposing President George H. W. Bush's face onto the cowboy, and appropriating the text font in the original ads, ACT UP/NY alters a familiar image to call attention to AIDS statistics. It also takes advantage of the irony of using virile healthy men to promote smoking, a leading cause of illness and death.



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