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War Is Not Healthy For Children and Other Living Things
Maker: Lorraine Schneider; Another Mother for Peace
Date Made: 1967
Place Made: United States: California, Beverly Hills
Measurements: 67 cm x 56 cm; 26 3/8 in x 22 1/16 in
Main Subject: Peace (Anti-War)
Materials: glossy paper (fiber product)
War is Not Healthy for Children and Other Living Things ® Registered Trademark and Service Mark, Another Mother for Peace, Beverly Hills, California
Acquisition Number: 1999-051
Under copyright; used by CSPG with permission.
In 1965, Lorraine Schneider, an activist, artist, and mother, created the War is Not Healthy slogan and image for a design contest at Pratt Art Institute in New York. No submissions could be larger than 4 square inches, or 2" by 2." Her image was seen as too simplistic and did not win, but it became one of the most famous political graphics of the era. In 1967, 15 middle class women met at the Beverly Hills home of Barbara Avedon, television screen-writer and peace activist, to discuss “doing something” about the war in Viet Nam. Another Mother for Peace (AMP) was formed, and Lorraine Schneider donated her logo to the organization. Gerta Katz, art director for Another Mother for Peace for 18 years, incorporated Lorraine Schneider’s logo into posters, flyers, newsletters, datebooks, buttons, cards, and jewelry, helping to promote it into an internationally recognized symbol for peace.